Sun Outdoors
Sugarloaf Key Resort
Location
Key West, Florida
Industry
Hospitality ⬝ Resort
Services
Strategic Renderings
Social Media Video
Media Strategy
Marketing Film
Defining the landscape of outdoor vacationing and fighting a negative perception was the challenge faced by Sun Outdoors, a publicly traded global leader in outdoor hospitality and RV resorts across North America.
Location
The
Embracing the essence of Key West living, this unique outdoor resort is located along a seven-acre saltwater lake, surrounded by state parks and mangroves.
Project
Goals
Placemaking
Introduce property to the marketplace.
Stand out
Differentiate from adjacent competitor property.
Influence guests
Increase awareness for booking inquiries.
Accelerate launch
Rush release of content to start a seasonal marketing campaign.
Connect with audience
Ensure the content resonates with the target audience.
Solution
Our
The property developer entrusted Ten Over Media to create true to brand pre-opening assets for their new developments, ensuring control over the narrative, high guest engagement, brand integration, and community support.
The resulting content represents one of our most experiential films to date, capturing the true spirit of Sun Outdoors Sugarloaf Key Resort with an array of branded activities and seamless real-life integration.
Performance
The
Record performance, strong market positioning, decreased community litigations, 40x to 80x ROI... before the resorts even opened.
+3,400%
Increase in views after posting videos
Surge
Direct bookings increase after posting videos
82:1
Return on Advertising Spent
“
Ten Over Media’s work is truly amazing. I would highly recommend them for a new opening or even extensive renovation.
”
Delana Meyer CHDM CRME
Chief Commercial Officer, Blue Water Development
For more experiential content like this, explore the Minnesota Zoo’s Treetop Trail →
or wander through the pine trees of 47 North →
SOCIAL MEDIA ASSETS
ARTIST ILLUSTRATIONS
MARKETING, SALES & POSITIONING FILMS
STRATEGIC RENDERS
SOCIAL MEDIA ASSETS ARTIST ILLUSTRATIONS MARKETING, SALES & POSITIONING FILMS STRATEGIC RENDERS
Don't just believe it,
Experience it yourself.
Locations
Paris California