Carolina Pines RV Resort


Location
Myrtle Beach, South Carolina

Services
Storytelling Development ⬝ CG Modeling ⬝ Sound Design ⬝ Featured Marketing Film ⬝ TV Commercials ⬝ Positioning Images

Project type
Hospitality ⬝ Resort

Awards
MarCom Awards ⬝ Best Integrated Campaign
GlobalTrend Awards ⬝ Best Video Campaign
Muse Creative Awards ⬝ Best Property Video

 
 

Unlike anything, close to everything. Carolina Pines is a different kind of South Carolina getaway where upscale energy meets down-home hospitality.

 

Myrtle Beach, South Carolina is a unique destination on the Atlantic coast. Home to laid-back Summer vacations, Sun RV Resorts saw an opportunity for a luxury RV resort focused on outstanding amenities and a “close to nature” feeling. Ten Over Media created a marketing film, TV spots, and marketing images for their pre-opening campaign. Welcome to luxury hospitality, Southern style.

Our 3D films and images translated the brand guide and construction documents of Sun RV Resort’s marketing team into a one-of-a-kind pre-opening experience. Here, the story has a clear focus on the waterpark experience while also capturing a sense of relaxation and laid-back luxury. This approach elevates the brand, while showcasing a unique glimpse of the onsite experience.

 
 

Soundtrack, sound design, landscape and buildings were given unique care. The Carolina Pines color palette conveys a natural, fresh, fun sensibility that is reflective of the amenities being offered. Our color artists’ primary palette is blue-centric giving a sense of energy, while the secondary palette provides a fun, bright pop of color to complement the blues. Our full color palette works together to create a fun and ownable color story for the Carolina Pines brand.

Warm and saturated, playful, colorful, desirable and contemporary, whether we’re showing high-energy waterpark fun or a more relaxed moment in nature, Ten Over Media set Carolina Pines’ visual environment to feel real, candid, accessible and welcoming.

The resulting materials tell a powerful story that connects viewers to the resort and helped our client achieve their marketing goals and generate bookings before construction was finished.

 
 

Creating an environment that would align with the summertime opening date of the resort was essential to Sun RV Resort’s marketing team. With Carolina Pines’ 3D films and images, our team invites guests to experience a totally new take on Southern hospitality, with the ability to soak in the sun, relax by the pool and sample a local beer. There’s something for every viewer – young to old, families to couples and RVers to cottage vacationers.

Sun Communities set out to redefine the RV Resort experience, adding a sense of luxury, while embracing the open, natural environments that define these locations. Our 3D films demonstrate how brand look and feel can be adapted to the summertime experiences utilizing an assemblage of objects, lighting, and color palette that tell a unique story.

 

 

‘In summer, the song sings itself.’

— William Carlos Williams