Hôtel Le Mas
Private
Location
Ligurian Sea
Project type
Hospitality ⬝ Hotel
Services
Brand Identity
Art Direction
Strategic Renderings
Nestled on an impeccable shoreline of warm turquoise waters, Le Mas is a destination apart and the pinnacle of the modern Mediterranean dream.
Situated on the mythic stretch of coastline that shapes the bustling French Riviera, Le Mas is a place of tranquil focus. Visiting the site and its environment, our team experienced the heat pressing like the heel of a boot, and the importance of the traveler’s quest for the ultimate quiet, inviting and protective stay.
Our images illustrate the tangible experience of the “diffused magic of the hot sweet South”, drowsing on a hot afternoon, gently sipping a fizzling champagne in the shade of Le Mas, with the cicadas chirruping, and the sun-baked fragrances of the shoreline lulling you to peace.
Gracefully placed, pure and picturesque, Le Mas is a luxurious getaway where nature meets the mind.
Echoing the pre-production process of the film industry, our team’s art direction ensures the high level of finish that translates brand strategy into polished and harmonious content.
Inside, the filmmakers use windows as canvases, focusing on them as if they were works of art, paintings hanging on the wall. As such, the view from the window instantly connects the property to nature.
Outside, shots are marked by graphic use of the erect cypress and pine trees, breaking the horizontality of the property and paying tribute to foregone poems of Provence.
Daytime scenes are bright and emphasize affinity while nighttime scenes have mild contrast and a coincidence of tone. The coast’s charisma is captured with soft blue-grey tones, complemented by saturated primary accents in our most inspirational portrait scenes.
Quiet, daily moments of Mediterranean life are immortalized through slow visual tempo, and extreme contrast is avoided. Additionally, camera lenses are set at waist-level to “ground” the experience of the viewer, who is sitting on the floor, as he would be in a temple.
For more experiential content like this, explore the Minnesota Zoo’s Treetop Trail →
or wander through the pine trees of 47 North →
SOCIAL MEDIA ASSETS
ARTIST ILLUSTRATIONS
MARKETING, SALES & POSITIONING FILMS
STRATEGIC RENDERS
SOCIAL MEDIA ASSETS ARTIST ILLUSTRATIONS MARKETING, SALES & POSITIONING FILMS STRATEGIC RENDERS
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Locations
Paris California