Discovery West
Brooks Resources
Location
Bend, Oregon
Project type
Commercial
Services
Media Strategy
Sales Film
Discovery West is a large development where each block is designed by a different architect. This mix of designs made it tricky for the developer to create a clear vision to show potential home buyers.
Location
The
Nestled at the mountains footings near the high desert of Bend, Oregon, the development aimed to establish a brand-new neighborhood.
Project
Goals
Placemaking
Introduce property to the marketplace.
Stand out
Differentiate from other developments in town.
Increase sales inquiries
Increase larger donors and crowd donations.
Show the local lifestyle
Rush release of content to start a seasonal marketing campaign.
Connect with audience
Ensure the content resonates with the target audience.
Solution
Our
The Discovery West marketing team approached Ten Over Media to produce a video that would show the vibrant community and lifestyle available at the development.
To draw buyers in, Ten Over Media captured the sense of community and excitement that surrounds Discovery West, with a positive and people-focused directing style. From puppies to babies to beer, the video showcases the many joys that can be found within the development and tunes into what this targeted audience of future home and business owners strive for.
Performance
The
Record performance, strong market positioning, decreased community litigations, 40x to 80x ROI... before the resorts even opened.
“
Their video is constantly our top ranking video even months after it was published. It’s been a great sales tool to garner leads for our mixed housing projects.
”
Valerie Yost - Director of Marketing, Brooks Resources
For more fundraising content like this, explore the John Madden Football Center →
or wander through the pine trees of 47 North →
SOCIAL MEDIA ASSETS
ARTIST ILLUSTRATIONS
MARKETING, SALES & POSITIONING FILMS
STRATEGIC RENDERS
SOCIAL MEDIA ASSETS ARTIST ILLUSTRATIONS MARKETING, SALES & POSITIONING FILMS STRATEGIC RENDERS
Don't just believe it,
Experience it yourself.
Locations
Paris California