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Discovery West

Brooks Resources

Location

Bend, Oregon

Project type

Commercial

Services

Media Strategy

Sales Film

Discovery West is a large development where each block is designed by a different architect. This mix of designs made it tricky for the developer to create a clear vision to show potential home buyers.

Location

The

Nestled at the mountains footings near the high desert of Bend, Oregon, the development aimed to establish a brand-new neighborhood.

Construction workers paving a road with asphalt near a forest area.
Aerial view of a residential construction site in a forested area, featuring partially built houses along a paved road, surrounded by trees.
Forest landscape with pine trees, under a blue sky with visible moon, distant snowy mountains, and foreground shrubs.

Project

Goals

Placemaking

Introduce property to the marketplace.

Green check mark inside a circle on a light blue background

Stand out

Differentiate from other developments in town.

Green check mark icon on a light blue background

Increase sales inquiries

Increase larger donors and crowd donations.

Green circle with white check mark on light blue background

Show the local lifestyle

Rush release of content to start a seasonal marketing campaign.

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Connect with audience

Ensure the content resonates with the target audience.

Green check mark in a circle on light background

Solution

Our

The Discovery West marketing team approached Ten Over Media to produce a video that would show the vibrant community and lifestyle available at the development.

Aerial view of a residential community with modern houses, roads, and surrounding trees. The landscape is open with hills in the background and clear blue skies.
White play button inside a black circle

To draw buyers in, Ten Over Media captured the sense of community and excitement that surrounds Discovery West, with a positive and people-focused directing style. From puppies to babies to beer, the video showcases the many joys that can be found within the development and tunes into what this targeted audience of future home and business owners strive for.

Barista and customer conversing at a coffee shop counter with modern decor, coffee equipment, and shelving in the background. A sign reads 'Discovery Coffee 2023'. A person with a stroller is visible outside through large windows.
Family walking on a path in a park with green trees and a pavilion.

Performance

The

Record performance, strong market positioning, decreased community litigations, 40x to 80x ROI... before the resorts even opened.

“

Ten Over Media’s video is constantly our top ranking video even months after it was published. It’s been a great sales tool to garner leads for our mixed housing projects.

”

Smiling person outdoors with short hair and a light-colored top.

Valerie Yost - Director of Marketing, Brooks Resources

For more fundraising content like this, explore the John Madden Football Center →

or wander through the pine trees of 47 North →

SOCIAL MEDIA ASSETS

ARTIST ILLUSTRATIONS

MARKETING, SALES & POSITIONING FILMS

STRATEGIC RENDERS

SOCIAL MEDIA ASSETS ARTIST ILLUSTRATIONS MARKETING, SALES & POSITIONING FILMS STRATEGIC RENDERS

Monument Valley landscape with distinctive rock formations, red sandstone buttes, and a clear blue sky. Iconic scene in the American Southwest desert.

Don't just believe it,
Experience it yourself.

Locations

Paris California